Craig McClure's Latest Feature on Friction versus Fraud
In his latest guest feature for Emerging Payments Association, The Chargeback Company's Director of Relationship Management Craig McClure provides his insight into friction versus fraud for card present and card not present.
Craig tells us "Card payments are a fantastic and way to make stuff happen. Where we need to introduce friction into the buying journey has been thoughtful, methodical but not always entirely sensible in making payments easy".
Craig goes on to say "The introduction of a myriad of authentication methods into the transaction process is viewed as confusing for all parties and will mean poorer customer and merchant experiences. The regulator in the UK has recognised that the market is not entirely ready and so the September 2019 deadline for compliance has been relaxed."